The "Sure to Rise" name comes from the marketing tag line for New Zealand baking powder maker, Edmonds. The company is a household name in New Zealand and famous for its Edmonds Cookery Book that can be found in the kitchens of probably almost every New Zealand home. The cover of the classic Edmond's cook book and the cans and packages of Edmonds baking powder all feature the sun's rays to give emphasis to the "sure to rise" qualities of the product. (Get the Edmonds Cookery Book at Amazon.comSo now you have the answer to the deep psychological mystery of this series of photos.
See the series at the Sure to Rise Slideshow
Greeting cards, prints, and custom framing are availabe for these photos from my Sure To Rise gallery at Imagekind
